Types of Video Marketing for small/any business

 

Video marketing can be used in a number of different ways to educate, inform, and drive new customers.

Here are some of the most common types of videos businesses are using to help market their business.

  • Brand Promotion Films

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  • Brand videos are commonly used to create and increase brand awareness. These videos will usually provide information about what a brand is all about and why people should care.

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    Educational, Learning  Videos

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  • Educational videos typically provide information about a specific topic so the viewer can learn and become more knowledgeable on the subject. 

  • For example, as a Video marketing agency, we might create an educational video about video marketing.

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  • 360° Experience Videos

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    These videos are really cool. Some local businesses use them for their Google My Business listings so that potential customers can view a 360-degree video of their entire location. Real Estate Agents use them for virtual tours so potential buyers get a complete look at a house. 

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  • Product Videos

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    Product videos usually introduce a potential buyer to a specific product. What's the product look like? What are the benefits of the product? How does the product work?

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  • Company Culture Videos

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  • These are similar to brand films, but they focus on company culture. Many companies will use these to help attract potential employees by providing them more information about the company and what it's like to work there.

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  • Testimonials

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    Written customer testimonials are good, but video testimonials are even better! There's nothing like watching someone on video discussing the benefits of your product or what it's like to work with your company.

  • FAQ Videos

  • A lot of companies will use FAQ videos to address commonly asked questions people have. It's a great way to answer objections ahead of time in a very engaging way.

  • Instruction Videos


How do I actually use or put together the product I just bought? Sure I've got written instructions, but some companies are taking things a step further and shooting video to help too.

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